2 publishers · first seen Thu, 29 Oct 2026 04:59 UTC · updated Thu, 29 Oct 2026 09:59 UTC
TBS Holdings executives detailed the broadcaster's global expansion strategy at a TIFFCOM session, highlighting its $150 million investment in Legendary Entertainment and the formation of Studio Monowa, a joint venture with CJ ENM and U-Next. Katsuaki Setoguchi stated the partnership with Legendary arose from matching needs, as the U.S. studio seeks Japanese IP for live-action adaptations while TBS acts as a cultural translator. TBS also aims to elevate Japanese content to the global level of K-drama, acknowledging Korea's past reliance on Japanese production expertise and its current worldwide influence.
The company is expanding formats like 'Sasuke: Ninja Warrior', now adapted in 25 countries and reaching 170 nations, with plans for a 360-degree brand experience and inclusion in the 2028 Los Angeles Olympics. Setoguchi emphasized creating a new genre of J-content beyond profit, with The Seven producing global hits like 'Alice in Borderland'. TBS employees will soon be based in Legendary's Los Angeles offices to strengthen collaboration.
Content auto-generated. May contain inaccuracies.