3 publishers · first seen Wed, 28 Oct 2026 17:30 UTC · updated Fri, 30 Oct 2026 20:27 UTC
Sacha Baron Cohen has promoted his new film 'Ali G: Who Iz I?', now streaming on Prime Video, calling it the funniest, wildest and craziest film of his career. The film marks the return of his character Ali G after more than two decades and is his feature directorial debut. It began streaming in October 2026.
Baron Cohen discussed the film at a live podcast event in New York, where he addressed criticism over the character's cultural appropriation and defended Ali G as a vehicle to expose bigotry. He emphasized that, despite the character's problematic traits, he believes Ali G is fundamentally a good person who wants to increase peace and respect.
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