3 publishers · first seen Tue, 27 Oct 2026 11:00 UTC · updated Thu, 29 Oct 2026 10:35 UTC
Prada has unveiled its Holiday 2026 campaign, 'Drawing Prada: Animated by Hand,' featuring actors Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Chen Haoyu and Luther Ford in a blend of live-action and hand-drawn animation. The campaign, directed by veteran Disney animator John Pomeroy and photographer Glen Luchford, was created under the creative direction of Miuccia Prada and Raf Simons.
Set in whimsical winter landscapes, the campaign merges live-action footage with traditional pencil-and-paper animation, placing the cast alongside illustrated animals and fantastical environments. It emphasizes craftsmanship and human touch, standing in contrast to the growing use of generative AI in advertising.
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