2 publishers · first seen Wed, 28 Oct 2026 07:48 UTC · updated Thu, 29 Oct 2026 14:52 UTC
The Korea International Trade Association (KITA) dispatched a delegation of eight Korean consumer goods companies to the United Arab Emirates and Morocco from Monday to Thursday, led by KITA Executive Vice President Lee In-ho, to support expansion into the Middle East and North Africa markets. The UAE, seen as a business hub with growing demand for Korean goods, saw K-beauty exports rise from $31 million in 2020 to $287 million last year, aided by the Korea-UAE Comprehensive Economic Partnership Agreement effective in May.
Morocco has overtaken South Africa as Africa's fourth-ranked investment destination in the latest RMB report, driven by industrial transformation and vehicle production doubling since 2015. South Africa, facing slower growth and declining industrial competitiveness, risks losing export markets unless it adapts to new-energy vehicle production and improves its operating environment.
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