5 publishers · first seen Wed, 28 Oct 2026 21:31 UTC · updated Fri, 30 Oct 2026 14:35 UTC
Chicago Bears quarterback Caleb Williams will continue wearing Caddix cleats despite being fined $11,941 for displaying an unauthorized logo during a Week 6 game against the Atlanta Falcons. The NFL only permits logos from Nike, Adidas and Under Armour to be shown during games, but Williams has chosen to wear the Caddix brand, which features 'SmartStuds' technology designed to reduce stress on joints and improve player safety. Williams, who says the cleats help him stay healthy, has worn them throughout the 2026 season, including in subsequent games against the Patriots.
Joe Flacco, a former NFL player and investor in Caddix, has offered to pay any future fines Williams incurs for wearing the cleats, stating they make a difference in player safety. Caddix CEO Jack Rasmussen also said the company will cover any fines. More than 40 NFL players, including Tom Brady, reportedly wear the cleats, which are not banned as long as the logo is covered.
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