3 publishers · first seen Wed, 11 Nov 2026 05:21 UTC · updated Wed, 11 Nov 2026 07:01 UTC
Prada has opened a permanent exhibition, 'Pradasphere', in Milan, showcasing over a century of Italian fashion history. The exhibition, located in the historic Galleria Vittorio Emanuele, features archival designs, iconic runway creations, art, architecture, and a spacesuit prototype. Visitors are limited to 20 per hour, and the exhibition is fully booked into the new year. Prada Group's chief group marketing officer, Lorenzo Bertelli, expects the exhibition to add 100 million euros in annual revenues, with potential for more. Visitors often return to make additional purchases after experiencing the exhibition, which includes eight spaces and a secret underground passage with lesser-known brand history.
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