29 publishers · first seen Mon, 02 Nov 2026 21:31 UTC · updated Tue, 03 Nov 2026 14:01 UTC
Apple's new CEO, John Ternus, has warned that memory pricing is at an 'unprecedented' level, with costs expected to climb even higher in the final quarter of 2026. This follows previous warnings about the RAM crisis, which is set to make 2027 a difficult year price-wise. Apple has already raised prices on many of its products, including Macs, iPads, and iPhones, to offset some of the higher memory costs. Despite this, the company's stock dropped following the announcement. Apple reported record quarterly revenue of $114.4 billion, with iPhone revenue growing 17% year-on-year to $57.5 billion. However, the company expects its gross margin to fall from 47.9% in the September quarter to between 45-46% in December, primarily due to higher memory costs and the ramp-up of Siri AI.
Content auto-generated. May contain inaccuracies.