2 publishers · first seen Mon, 09 Nov 2026 00:00 UTC · updated Mon, 09 Nov 2026 10:45 UTC
Bollywood actor and NorthEast United FC owner John Abraham is optimistic about the future of Indian football, citing the impressive digital viewership of the Indian Super League (ISL) during the 2026-27 season. The league's opening week recorded 65 million views on YouTube, reaching 52 million viewers. Abraham, who attended NorthEast United FC's 2-0 win over Churchill Brothers in Goa, believes this growing online engagement will eventually lead to packed stadiums. He predicts that the stands will fill up completely, reflecting the increasing popularity of Indian football. The strong digital viewership figures offer a positive outlook for the ISL as it aims to expand its fan base and attract more supporters to stadiums across the country.
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