9 publishers · first seen Mon, 02 Nov 2026 17:13 UTC · updated Tue, 03 Nov 2026 22:48 UTC
Apple's latest earnings report shows record revenue and earnings per share, driven by strong iPhone and Mac sales. However, the company faces challenges from rising memory costs, which are expected to squeeze profit margins in the holiday quarter. Apple CEO John Ternus described the current memory pricing as 'unprecedented' and expects costs to continue increasing. Despite these challenges, Apple plans to leverage AI, including its Siri AI, to drive future revenue growth. The company is also exploring ways to monetize AI usage, such as through subscription models for expanded access to AI features.
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