2 publishers · first seen Wed, 28 Oct 2026 19:09 UTC · updated Thu, 29 Oct 2026 08:08 UTC
In October 2026, Bono said U2 'went too far' when their album Songs of Innocence was automatically downloaded to over 500 million iTunes accounts in 2014. He admitted the move was a 'gross invasion' and compared it to putting a bottle of milk in people's fridges without permission. The release sparked backlash because users could not initially remove the album from their libraries. Bono said the band was experimenting to see if companies like Apple could pay for music distribution. The Edge defended the decision, saying taking risks is part of the creative process. Producer Flood said the incident raised questions about music's value and listener choice. Apple eventually created a tool allowing users to delete the album.
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