6 publishers · first seen Tue, 10 Nov 2026 14:46 UTC · updated Thu, 12 Nov 2026 14:36 UTC
The European Commission has proposed the Digital Fairness Act, aiming to regulate practices that exploit or harm consumers in digital markets, including the games industry. The act targets in-game purchases, virtual currencies, loot boxes, pay-to-win mechanics, and subscription-based games and services. It also addresses broader issues like dark patterns, personalized pricing, and addictive design features. The German Games Industry Association (Game) and other European associations have criticized the act, warning it could harm European developers and create legal uncertainty. The act, if passed, will apply to all EU member states and could have significant global implications for game companies.
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