6 publishers · first seen Wed, 28 Oct 2026 22:45 UTC · updated Fri, 30 Oct 2026 18:30 UTC
The Federal Trade Commission has ordered nine companies, including Delta Air Lines, Target, Walmart, Uber, Lyft, DoorDash, Instacart, United Airlines, and JetBlue, to provide detailed information on how they use personal data to set prices and wages. The agency is examining whether pricing or compensation varies based on factors such as loyalty program participation or analysis of personal data by artificial intelligence algorithms.
Each company must submit information so the FTC can assess potential consumer harm. The orders were issued on May 5, 2026, and are part of a broader investigation into personalized pricing practices. The FTC says it may take enforcement action if it finds unfair or discriminatory practices.
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