15 publishers · first seen Wed, 28 Oct 2026 13:32 UTC · updated Sat, 31 Oct 2026 16:53 UTC
Halloween spending is expected to reach a record $13.5 billion this year, with candy being a major purchase. However, candy prices have risen significantly, up 18% over two years, driven by higher cocoa prices due to drought and heavy rains in West Africa. Despite this, consumer demand for chocolate remains strong, though sales volume has declined. The most popular Halloween candy in America in 2026 is M&M's, followed by Sour Patch Kids and Skittles, according to CandyStore.com. In Rhode Island, Lemonhead is the most-searched candy, while Massachusetts favors Jolly Rancher. Rising prices are not expected to deter Halloween celebrations.
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