5 publishers · first seen Tue, 27 Oct 2026 13:00 UTC · updated Mon, 02 Nov 2026 11:09 UTC
Ford has confirmed its upcoming Fathom electric pickup will start at $28,350, with higher trims reaching the high $30,000 range but remaining under $40,000. The vehicle will feature bidirectional charging, allowing it to power a home when paired with Ford's Home Power Station, expected to cost $2255, bringing the total package to around $32,200. Pre-orders are set to begin early next year, with deliveries starting in late 2027.
Ford has produced over 5,000 aluminum unicastings for the Fathom at its Shelbyville Technical Center, each replacing 146 parts, as part of a manufacturing overhaul at the Louisville Assembly Plant. The company is also exploring software subscriptions for digital features, citing increased customer retention, while aiming to reduce costs through simplified assembly and modular design.
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