3 publishers · first seen Wed, 28 Oct 2026 14:50 UTC · updated Fri, 30 Oct 2026 20:20 UTC
Starbucks will celebrate Red Cup Day on November 17, 2026, offering customers a free reusable holiday cup with the purchase of a handcrafted holiday beverage while supplies last. The holiday menu, available from November 5, includes new items such as the Tiramisu Velvet Latte, Tiramisu Velvet Cold Brew, and Apple Pomegranate Refresher, alongside returning favorites like the Peppermint Mocha and Gingerbread Chai.
Starbucks is set to report its quarterly earnings on Thursday, with analysts expecting earnings per share of 72 cents and revenue of $9.23 billion. Same-store sales are projected to rise by 6%, driven by its North American stores, as the company continues a turnaround strategy that includes closing about 250 underperforming cafes and incurring $300 million in restructuring charges. The company has dismissed speculation of acquiring Chipotle Mexican Grill, and its stock has risen about 24% this year.
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